The inaugural Downtown Dead Crawl will take place from 7 p.m. to 2 a.m. on Nov. 1. The Halloween-themed pub crawl was created “by downtown businesses for downtown businesses” in an effort to increase traffic and spending in downtown Muskegon.
MUSKEGON, MI – Businesses in downtown Muskegon are coming together to host an event that is designed to be entertaining for participants and beneficial for the economy.
The inaugural Downtown Dead Crawl will take place 7 p.m.-2 a.m. on Nov. 1. The Halloween-themed pub crawl was created “by downtown businesses for downtown businesses” in an effort to increase traffic and spending in downtown Muskegon.
“The bigger picture is opening lines of communication downtown,” said Angel Freye, tap room manager at Unruly Brewing Co., the creator of the event. “There’s a lot of existing businesses but also quite a few new ones.
“We all see the potential and direction downtown is going and working together to put on an event to stimulate business encourages the possibility of future events.”
Participating bars include Hennessy’s Pub, Third Street Grill, Tipsy Toad Tavern, Pigeon Hill Brewing Co., Boar’s Belly, Unruly Brewing Co., Mike’s Inn and Smash Wine Bar.
Several other downtown businesses, such as Area 51 Tattoo, Riversedge Photo, Revel Marketing, Muskegon Lumberjacks hockey, Rebel Pies, City Hub Cycle, Just Klassics Deli, Drip Drop Drink, The Cheese Lady and the Holiday Inn Muskegon Harbor are also sponsoring the event.
Instead of the traditional paying of a participation fee, bars donated merchandise and gift cards to participate. Freye said the idea is to encourage people to spend at bars during the pub crawl and to return in order to cash in their gift cards and other merchandise.
“We’re hoping to stir up interest from consumers,” Freye said.
The punch card drawing will take place around 1:30 a.m. at Unruly Brewing. Notable prizes include a package from Unruly Brewing that includes a $50 gift card, a private brew tour and a night’s stay at Holiday Inn Muskegon Harbor, a create-you-own Rebel Pie pizza deal, merchandise from Hot Rod Harley Davidson, gift cards to Area 51 Tattoo and free photo sessions at Riversedge Photo.
The event is open to anyone 21 and older and costumes are “strongly encouraged.” Several downtown bars will have live music and will be independently hosting costume contests, Freye said.
No registration is necessary and guests can pick up punch cards at any participating location. Local cab companies will be on standby throughout the night.
For more information, visit the event’s Facebook page.