The contest, held this year in partnership with Adweek, recently released the annual list for the Super Bowl and automotive commercials took three of the top five spots, including two ads from Chrysler Group LLC.

DETROIT- Auto ads dominated Super Bowl XLVII ads, according to YouTube’s 2013 Ad Blitz contest.

The contest, held this year in partnership with Adweek, recently released the annual list for the Super Bowl and automotive commercials took three of the top five spots, including two  ads from Chrysler Group LLC.

For Chrysler, Ram Truck brand’s “Farmer” ad featuring legendary radio broadcaster Paul Harvey’s “So God Made a Farmer” took the No. 1 spot and its other two-minute “Whole Again” ad featuring Oprah Winfrey ranked No. 4 out of the dozens of commercials that aired.

Rounding out the top five included Budweiser’s “Brotherhood” came in second, followed by Samsung Mobile’s “The Next Big Thing” featuring actors Seth Rogen, Paul Rudd and a cameo from the Miami Heat’s LeBron James ranked third and Hyundai’s “Team” ad featuring a young boy as he recruits his own dream team to take on the neighborhood troublemakers was No. 5.

“The top five show how viewers can appreciate quieter and more poignant moments during an often-hectic Super Bowl telecast,” wrote Adweek’s Tim Nudd in an article about the top ads. “Three of the five, including the top two, are heartwarming productions, rather than the broad comedy for which Super Bowl ads have generally become known.”

Hyundai’s ad was the only ad under one-minute ranked in the top five.

Combined, the five spots generated more than 61 million views on YouTube in two weeks, YouTube said for Nudd’s article, accounting for more than 30 percent of all views of game-day ads and teasers on YouTube as of Feb. 14.

According to YouTube’s counts as of early Tuesday afternoon, Samsung’s ad received the most hits at 21.3 million; followed by Ram’s “Farmer” at nearly 14 million; Budweiser’s “Brotherhood” at 11.2; Hyundai’s team at 11 million; and Jeep’s “whole Again” at 7.4 million.

Here’s a look at all five ads:

5. Hyundai “Team”

4. Jeep “Whole Again”

3. Samsung “The Next Big Thing”

2. Budweiser “Brotherhood”

1. Ram “Farmer”

Click here for all of MLive.com’s coverage of the 2013 Super Bowl ads.

Email Michael Wayland: MWayland@mlive.com and follow him on Twitter at twitter.com/MikeWayland

The Ram Truck brand will donate $1 million to the National FFA Organization (formerly known as Future Farmers of America) to help raise awareness and generate funds for FFA hunger relief efforts in local communities across America.

Ram YouTube: “Farmer”

AUBURN HILLS- If there was an official Super Bowl ad contest, Ram’s “Farmer” commercial would most likely take home the grand prize.

Not only has the video been viewed on YouTube nearly 12.5 million times, which is more than any other auto ad from this year’s big game, the Chrysler Group LLC truck brand will help others thanks to the ad’s popularity.

The Ram Truck brand will donate $1 million to the National FFA Organization (formerly known as Future Farmers of America) to help raise awareness and generate funds for FFA hunger relief efforts in local communities across America.

“This wasn’t about the Ram brand,” said Fred Diaz, president and CEO of Ram Truck and Chrysler de Mexico, told MLive.com last week during the 2013 Chicago Auto Show. “This was about cause marketing and giving back to America, and having America appreciate everything that a farmer does on a daily basis, which quite frankly is part of the DNA of the Ram Truck brand.”

It took less than a week to reach the 10 million view milestone equating to the $1 million donation, according to Chrysler. As of Feb. 14, the “Farmer” video, according to the automaker’s internal numbers, has been viewed nearly 18 million times on all websites its featured on, including 12.5 million times at Ramtrucks.com/keepplowing and YouTube.com/ramtrucks.

Ram commissioned 10 noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus to document American farm life, yielding a beautiful and comprehensive catalog of farming images.

The two-minute ad features the was inspired by the “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades.

The photographers shot images throughout the United States over the course of 25 days with 35 still photographs used in the video.

The video also launched the Ram Truck brand’s 2013 “The Year of the Farmer” campaign aimed at bringing national attention to the significance of the American farmer, according to Chrysler.

“This highly successful partnership with Ram through the National FFA Foundation has generated $1 million of new support for FFA that will be utilized to drive our ‘Feeding the World-Starting at Home’ initiative and other programs that will benefit our nearly 560,000 FFA members in the U.S., Puerto Rico and the Virgin Islands,” said National FFA Organization CEO Dwight Armstrong in a statement.

The Auburn Hills-based automaker also plans to release a book later this year with additional images that were not included in the ad.

Ram will contribute a portion of book proceeds to agriculture and hunger related efforts across the country.

Additional details and timing for the book are still being finalized, officials said.

Email Michael Wayland: MWayland@mlive.com and follow him on Twitter at twitter.com/MikeWayland

DETROIT, MI – The hit PBS show “Downton Abbey” hit a milestone Sunday night in Metro Detroit that only the CBS broadcast of the Super Bowl could top.

The hit PBS show “Downton Abbey keeps producing strong ratings in Metro Detroit.
PBS

 

DETROIT, MI – The hit PBS show “Downton Abbey” hit a milestone Sunday night in Metro Detroit that only the CBS broadcast of the Super Bowl could top.

“Downton Abbey, Season 3” on PBS’ Masterpiece Classic was
the second-highest rated program, behind the Super Bowl, on Sunday –
both nationally and in the Detroit market -, according to a Detroit Public Television press release.

The show’s airing of a Season 3 had a household rating that was up 69
percent nationally and 74 percent in Detroit from Season 2 on a
comparable Sunday, according to a Detroit Public Television (WTVS Channel 56) press
release.

Nielsen Overnights data delivers a 4.4
household rating nationally and a 4.0 in Nielsen’s Detroit market.

Detroit Public Television, which
averaged 100,000 viewers during the 9 p.m., program on Sundays, was up 74%
from the “Downton Abbey, Season 2” episode airing on Super Bowl Sunday
2012.

The show’s average national audience on PBS for
Season 3’s first five episodes is 72% above the first five episodes of
Season 2, and the first episode of Season 3 was the top-rated PBS drama
of all time. 

Sunday night’s episode averaged 6.6 million viewers (Nielsen
Fast National data), with its 4.4 rating an increase of 69% over the
comparable Sunday in 2012.
 
Record-breaking numbers also were generated online, according to the press release.

A record-breaking
number of unique visitors went to the Masterpiece site, and January 2013
vs. January 2012 saw a 53% increase in unique visitors overall, and a
174% increase in mobile visits.

Super Bowl ads are a mix of so-so and cleverness.

Anheuser-Busch’s horse and trainer reunited takes the top spot in a number of 2013 Su…

Dodge Ram and Budweiser topped nearly everyone’s favorite list.

Super Bowl 2013 commercial: You can name the baby Budweiser Clydesdale horse on Twitter and Facebook.
Courtesy photo

 

GRAND RAPIDS, MI — The Baltimore Ravens weren’t the only winners in the Super Bowl on Sunday night.

Dodge Ram and Budweiser dominated the polls in the 10th annual Hanon McKendry Super Ad Poll party, reports the Grand Rapids branding and integrated marketing firm.

At its annual Super Ad Poll party on Sunday, Feb. 3, Hanon McKendry and Mindscape pitted a panel of agency judges against a guest panel of 16 advertising and graphic design students from four area colleges and universities in a contest to predict the three ads that will rank highest among consumers in the USA Today Ad Meter Poll on Monday morning.

DON’T MISS: Super Bowl ads 2013: Join the MLive Monday morning ad quarterbacking live chat session

Each school team and the agency team also chose the ad they thought was the best of the night. Students from Grand Valley State University, Kendall College of Art and Design, Michigan State University and Western Michigan University participated.

Mindscape at Hanon McKendry tracked America’s favorite ads via its live, online poll at superadpoll.com. Here are the 2013 picks:

Hanon McKendry’s Predictions for America’s favorites as ranked by consumers in the USA Today Ad Meter:

• Budweiser – Baby Clydesdale
• Dodge Ram – Farmer
• Doritos – Goat

University Team Predictions for America’s favorites as ranked by consumers in the USA Today Ad Meter:

• Budweiser – Baby Clydesdale
• Taco Bell – Old People
• Dodge Ram – Farmer

For the most part, those picked paralleled The USA Today Ad Meter’s top 5 commercials, which were:

• Budweiser – Baby Clydesdale
• Tide – Miracle Stain
• Dodge Ram – Farmer
• Frito-Lay Doritos – Fashionista Daddy
• Dodge Ram – Farmer

SuperAdPoll.com top per quarter:

• Q1. Doritos – Goat
• Q2. Taco Bell – Old People
• Q3. Budweiser – Baby Clydesdale
• Q4. Dodge Ram – Famer

Hanon McKendry Judges’ Favorite: Dodge Ram – Farmer

Grand Valley State University Judges’ Favorite: Taco Bell – Old People

Kendall College of Art and Design Judges’ Favorite: Audi – Prom

Michigan State University Judges’ Favorite Taco Bell – Old People

Western Michigan University Judges’ Favorite: M&M – Would do anything

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Email Shandra Martinez or follow her on Twitter

Ram commissioned 10 noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus to document American farm life, yielding a beautiful and comprehensive catalog of farming images.

Ram YouTube: “Farmer”

AUBURN HILLS, MI- Chrysler Group LLC aired a second, very photographic commercial during the 2013 Super Bowl.

The second two-minute ad, called “Farmer,” was for the Auburn Hills-based automaker’s Ram truck brand. 

The ad, according to Chrysler, was inspired by the “So God Made a Farmer” tribute delivered by legendary radio broadcaster Paul Harvey and used as an anthem in grassroots videos created by farm families over the past three decades.

Ram commissioned 10 noted photographers including National Geographic icon William Albert Allard and renowned documentary photographer Kurt Markus to document American farm life, yielding a beautiful and comprehensive catalog of farming images.

The first Chrysler ad featured Oprah Winfrey reading a heartfelt letter from the Jeep brand and the American people to the service men and women of the six branches of the armed forces.

Both ads, like Chrysler’s ads the past two years, had little emphasis on the vehicles or automaker.

Chrysler CEO and Chairman Sergio Marchionne said both ads express the automaker’s “commitment to America and to helping build a better future for this great country.”

“For the past two years, we have used the largest television viewing audience to highlight the pride, the resilience and the determination that form an integral part of the American character,” he said in a statement.

The Jeep ad introduced the brand’s “Operation SAFE Return” (OSR), which aims to “galvanize community support for service members and their families worldwide.”

Chrysler’s Super Bowl ads the past two years featured Clint Eastwood in the 2012 “It’s Halftime in America” ad and Eminem in the 2011 “Born on Fire” commercial, which debuted Chrysler’s “Imported from Detroit” campaign.

Continue to check back to MLive.com for updates regarding this year’s Super Bowl advertising. Follow all of the news by clicking here.

Email Michael Wayland: MWayland@mlive.com and follow him on Twitter at twitter.com/MikeWayland

The two-minute ad, called “Whole Again,” features Winfrey reading a heartfelt letter from the Jeep brand and the American people to the service men and women of the six branches of the armed forces.

Jeep YouTube: “Whole Again”

AUBURN HILLS, MI- Chrysler Group LLC teamed up with Oprah Winfrey for a Jeep commercial during the 2013 Super Bowl.

The two-minute ad, called “Whole Again,” featured Winfrey reading a heartfelt letter from the Jeep brand and the American people to the service men and women of the six branches of the armed forces, according to officials.

“It was an honor to lend my voice in support of those that serve us all,” Winfrey said in a statement.

The ad introduced the Jeep brand’s “Operation SAFE Return” (OSR), which aims to “galvanize community support for service members and their families worldwide.”

As part of OSR, the Jeep brand will donate more $1 million in vehicles and funding to the USO to be utilized for programs that directly support returning service members and their families.

The ad for the Auburn Hills-based automaker was was created in partnership with Global Hue of Southfield.

Continue to check back to MLive.com for updates regarding this year’s Super Bowl advertising. Follow all of the news by clicking here.

Email Michael Wayland: MWayland@mlive.com and follow him on Twitter at twitter.com/MikeWayland

Join us here and take part in a live chat throughout the entire evening of Super Bowl XLVII.

AP Photo

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