Tonight, we’re hosting a Online Superbowl PARTY! Join MIEVENINGOUT for SUPERBOWL XLVII on twitter! @mieveningout will be tweeting live about this year’s ads, the game itself, The good, the bad and the inappropriate. There will be eating, drinking and fun! To join in follow us on twitter @mieveningout and use hashtags [...]
Today in New Orleans the San Francisco 49ers meet the Baltimore Ravens in Super Bowl XLVII.
Most of us will be rooting with creative food & drink.
So what not play a game during a time out? A drinking game.
We like to keep it simple here at Drink of the Week, so each take one shot (beer, booze, soda, water your choice!) at each of the following:
Mix it up with advertising executives from Kantorwassink in Grand Rapids.
GRAND RAPIDS, MI — In case you hadn’t heard, Kate Upton is (or was depending on when you’re reading this) in a Super Bowl ad this year.
For weeks, the Internets have been atwitter with speculation on whether the teaser spot — or, “ad for an ad” — featuring the buxom beauty helping wash a Mercedes-Benz CLA in slow motion would be part of this year’s Super Bowl of Advertising.
In due course, the automaker released another ad, featuring more Willem Dafoe than Kate Upton, igniting speculation as to which spot (both maybe?) would air during the televised Super Bowl broadcast on Sunday.
Does this picture make you want to buy a Mercedes-Benz?
Courtesy Photo
That talk value is pretty much the whole point, says Grand Rapids advertising agency executive David Kantor of Kantowassink.
“These ads are not supposed to tell you why you should buy a product. They are to entertain you,” he said. “They have to be entertaining or they fail.”
Kantor and partner Wendy Wassink have been working in advertising for the last 18 years, both with plenty of Super Bowl advertising work under their belts during time with the firm Leo Burnett in Chicago.
Kantorwassink today sports a client roster that includes Amway, Wolverine World Wide, Steelcase and Ferris State University.
Kantor and Wassink will chat live with MLive readers during a Monday morning ad quarterbacking session open to all who wish to share their thoughts or pick their brains about the good, bad or otherwise forgettable ad lineup for the 2013 Super Bowl.
The chat will happen in the comments under this entry from 9:30 to 10:20 a.m. on Monday, Feb. 4. Bookmark this link and return to participate.
Click here for more MLive super bowl ad stories
Dave Kantor and Wendy Wassink
MLive file photo
This year, the conversation has been largely dominated by advertisers who’ve released their ads ahead of the Super Bowl, said Kantor. One need not even watch the game to see most of the ads that will air. They’re already online. “Pregame,” so to speak.
Anheuser-Busch InBev released this year’s Clydesdale ad early for the first time. The spot follows the birth of a young Clydesdale as he bonds with his trainer. It’s one of 4 and 1/2 minutes of ads during the game from the Budweiser team.
Kantor said a lot of advacne buzz as surrounded Volkswagon, best known recently for the undeniably cute Darth Vader kid spots. The German automaker has apparently sparked an international debate as to whether a Super Bowl spot featuring an upbeat white American office working feigning a Jamaican accent is racist or not.
Because ad agencies generally make more than just one spot, Kantor said the automaker could play it safe and run a different ad, but he thinks they wont.
“They are going to take advantage of all the talk,” he said.
Why? Because as soon as that spot airs, social media chatter will light up once again on Twitter, Facebook and elsewhere as the world collectively chews over the ad merits amongst their friends and followers.
In fact, expect to see the majority of ads feature some kind of call to engage, whether by visiting the company’s website or following them on social media. The idea is to capture the conversation as a means to generate marketing data.
The Budweiser Clydesdale ad is a perfect example: The spot was debuted alongside a new Twitter account and the company is promoting a contest to name the foal using the hashtag #clydesdales.
“There will be a lot of social media woven into this stuff,” he said. “When you’re spending $4 million on this, you need something to quantify.”
Got a favorite Super Bowl ad this year? Chime in below and take part in the conversation. IMPORTANT NOTE: If viewing this on mobile, navigate out of the MLive app to this link on the mobile website, which supports commenting.
Email Garret Ellison or follow him on Twitter.
These are the commercials we are anticipating the most this Super Bowl season.
Super Bowl 2013: What are the most anticipated commercials? How about the ad where Bar Refaeli kisses nerd In GoDaddy.com ad.
Courtesy photo
What are the most anticipated commercials of Super Bowl 2013?
This year we go from “awww” to “ewww.”
Maybe the most anticipated commercial is what some are calling the “Most Heartwarming” ad in Super Bowl commercial history.
Budweiser has a spot featuring a baby Clydesdale horse — who needs a name — bonding with his trainer before he goes on to a life of parades as a member of the Budweiser Clydesdale team. “Awww.”
Then there is Bar Refaeli’s Go Daddy ad, which may make you lose your lunch.
In the ad, supermodel Refaeli kisses a techie, which is maybe a good thing for the nerd, but not for TV viewers. “Ewww.”
Let me know what TV commercials you are looking forward to seeing.
Use the “comments” section below or follow me on the social networks.
Email John Gonzalez at gonzo@mlive.com
Or follow John on Twitter at Twitter.com/MichiganGonzo
On Facebook at Facebook.com/GRGonzo
Now, check out our list:
Super Bowl 2013: 5 of the Most Anticipated TV Commercials
Baby Budweiser Clydesdale bonds with his trainer
Fans will be able to nominate a name for the baby horse.
Bar Refaeli kisses a nerd for GoDaddy.com
Danica Patrick introduces our lovely couple.
Volkswagen’s ad: “Get In. Get Happy.”
This is the one that has come under scrutiny for being culturally insensitive.
Kia Sorento Super Bowl Commercial: ‘Space Babies’
Ever wonder where babies come from? The kids will love the baby animals.
Toyota RAV4 2013, “Wish Granted” starring Kaley Cuoco
I love it when dads are the butt of the joke!
Super Bowl XLVII is set between San Francisco and Baltimore. 49ers vs Ravens. San Francisco Bay vs. Chesapeake Bay. Blue Crab vs. Dungeness Crab. So what about drinks? We picked a ‘team’ for each Super Bowl City. …Read More
Lincoln this week unveiled its two Super Bowl XLVII ads that feature quite different themes for the 2013 Lincoln MKZ.
Lincoln YouTube: “Official Lincoln #SteerTheScript Commercial — Full Length”
DEARBORN, MI- Lincoln this week released its two Super Bowl XLVII ads that feature quite different themes for the 2013 Lincoln MKZ.
The first, takes viewers on a somewhat comedic road trip with a woman on her way to a wedding. The second, takes a serious, more traditional approach toward advertising and showcases features of the new mid-size sedan.
The first “#SteerTheScript” ad (embedded right) used social media and comedian and talk show host Jimmy Fallon, who does not appear in the ad, to create a story line based on tweets.
The full ad, posted on YouTube by the Ford Motor Co. luxury brand, features a German hitch hiker, turtles stopping motorcycle bikers in the middle of the road, an alpaca farm and a cheesy alien movie set.
The #SteerTheScript ad was originally supposed to be a one-minute ad for the Super Bowl, but officials decided to cut it and air a second, completely different ad called “Phoenix.”
The 30-second ad tells viewers the luxury sedan isn’t “what you think,” before describing the vehicle as a “phoenix with four wheels” and a “hawk with night vision goggles” that “marches to the beat of a different drum.”
Lincoln YouTube: “Official 2013 Lincoln MKZ “Phoenix” Commercial Airing February 3, 2013″
Both commercials “represent a significant piece in the Lincoln reinvention,” according to a release from the luxury brand.
“Lincoln recently launched the all-new 2013 MKZ, and will deliver three more vehicles in the next four years to appeal to these new luxury consumers who have emerged as a powerful economic force, already making up close to 25 percent of all luxury automobile purchases,” reads the release.
Neither ad features NFL rushing leader and three-time Super Bowl champion Emmitt Smith, who was named Lincoln “brand ambassador” in December.
The ads debut as MKZs, which represent the “new DNA” of the brand, are arriving in dealerships across the country and the brand saw U.S. sales fall 18 percent in January.
Super Bowl XLVII between the 49ers and Ravens starts at 6:30 p.m. Sunday from the Mercedes Benz Superdome in New Orleans. It will be broadcast on CBS.
Continue to check back to MLive.com for updates regarding this year’s Super Bowl advertising. Follow all of the news by clicking here.
Email Michael Wayland: MWayland@mlive.com and follow him on Twitter at twitter.com/MikeWayland
Nachos, BBQ, pizza and…. what else makes our list?
Super Bowl 2013: What are the best party foods? How about these ribs and BBQ from …
Sunday marks the biggest sporting event of the year — food, friends and football! As you prepare to have a house full of people to watch the big game, have you thought about what meals you will make? Classic dishes for football parties are typically high in fat and calories, so try one of these three [...]
3 healthy, easy to make Sunday game-day recipes is an article from: A Healthier Michigan
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